Founder Moji Salehi’s designs are deeply inspired by her Persian childhood, formative years in Europe from the age of 17, and a strong connection to the English countryside. Through her brand, MOJI, she celebrates the fusion of these diverse influences, creating designs that bring bold colours, rich textures, and meaningful stories into homes.

Moji’s creative journey began with a profound love for art, shaped by childhood memories of fragrant gardens and the vibrant landscapes of her Persian heritage. Her move to Europe, coupled with a growing appreciation for the English countryside, further enriched her perspective, leading her to blend timeless tradition with a contemporary approach.

This journey is reflected in Moji’s artistic practice, which spans a wide range of mediums—from painting and printing to pottery and jewellery. Her ongoing exploration of materials and textures has refined her skills, enabling her to craft unique, expressive designs that always carry a sense of playfulness, evoking curiosity, fostering a deep appreciation for artistry, and sparking joy in everyday living.

Since 2008, Moji has curated a collection of fabrics, papers, home décor, accessories, and gifts. Each piece reflects her commitment to craftsmanship, cultural storytelling, and a touch of fun. Moji’s vision is to blend the richness of tradition with modern elegance, creating timeless pieces that appeal to all generations.

Based in her Coach House Studio in Brighton, Moji also shares her expertise through courses in textile printing and lampshade making, inspiring others to appreciate the beauty and value of handmade craftsmanship.